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Consumer Brand Packaging
Project type
Branding, Graphic Design, Packaging, Retouching, Typography
Date
2021
Company
The Lip Bar
Role: Packaging & Visual Designer
The Challenge:
Create eye-catching holiday packaging within strict Target retail guidelines and production budget constraints.
Strategic Approach:
Designed jewel-toned, pattern-driven packaging concepts with premium visual appeal. Adjusted finishes and materials to meet cost limitations while preserving brand integrity.
Impact:
Successfully launched in Target locations nationwide, delivering strong shelf presence within budget.
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